Retail Tech

Retail has to overcome many challenges

EVOLUTION FROM A PRODUCT
TO A SERVICE INDUSTRY

The focus of retail have shifted from solely selling physical products to offering a wider range of services to customers. This can include things like delivery services, installation, repair and maintenance, personal shopping and styling, online concierge services, and more. The goal is to provide a more comprehensive and personalized shopping experience for customers, while also differentiating the business from its competitors.

SOCIAL AND OMNICHANNEL
STRATEGY

Retailers need an approach that integrates multiple sales channels and leverages social media to reach and engage customers. An omnichannel strategy aims to provide a seamless shopping experience for customers across all touchpoints, including brick-and-mortar stores, online shops, mobile apps, and social media platforms. A social strategy, on the other hand, leverages social media platforms to build brand awareness, connect with customers, and drive sales.

DIGITAL AND ENGAGING
WORKFORCE

Retail employees will have to be well-versed in the use of technology and able to effectively use digital tools to perform their job functions. By having a workforce that is both digital and engaging, retailers can improve their operational efficiency, enhance the customer experience, and increase employee satisfaction and retention.

EMPOWERING TECH ENTREPRENEURS THAT ARE DISRUPTING THE RETAIL INDUSTRY

What we look for:

B2B

Austral Capital focuses on B2B companies, as we believe in their power to reshape traditional industries through technology and innovative business models.

REGIONAL

We invest in companies that have the potential of becoming leading players in three or more markets in Latin America. Part of Austral role is to help them become a regional player.

TECH PLATFORM

We invest in companies that have developed their own technology platforms to serve large clients, integrate and grow regionally with them.

CORE SERVICES

We focus on companies that provide critical business solutions to top-tier clients under a recurring service model, generating high value added in clients’ operations.

TIER 1 CLIENTS

Part of the role of Austral Capital’s investment team is to help portfolio companies to understand, access and relate to top-tier clients in different industries.

GROWTH STAGE

We invest in companies that have the potential of becoming leading players in three or more markets in Latin America. Part of Austral role is to help them become a regional player.